The Wonder of WOOO: Unlocking the Power of Winning Others Over and Over

Welcome to The Wonder of WOOO—the podcast that’s flipping the script on business success! Forget what you know about numbers, metrics, and data. In the world of WOOO, the secret to building a thriving, impactful business is as simple as this: winning others over—again and again.

Hosted by branding expert Ed Howie and consultant Darryl Zavodny, this podcast is all about creating real relationships—with customers, employees, and your community—that lead to long-term success. They’re here to show you how intentional service and kindness can skyrocket your business, make a lasting impact, and build a loyal following that keeps coming back for more.

So, What’s WOOO and Why Does It Matter?

You’ve probably heard of WOO (Winning Others Over), right? But in the Wonder of WOOO, it’s not just about winning people over once. It’s about winning them over, over and over. Sounds simple, but it’s one of the most powerful strategies for business success—and it’s all about trust.

For Ed, WOOO isn’t just a business concept—it’s woven into his personality. One of his key strengths is winning others over, and he believes it’s about showing up consistently for others—whether it’s your friends, your customers, or your business team.

The magic of WOOO lies in consistently adding value to others—in a way that brings benefits not just for a moment, but in the long run. Think about it—when you win someone over, you build trust. And trust is the foundation of everything.

The Origins of WOOO: A Personal Journey

Want to know where WOOO started for Ed? Grab a seat, because this story is a game-changer. It all started back in 2003, during a conversation with his wife that changed the entire course of his life.

She asked him: “Are you happy?”
The answer? No. Not with his job. Not with his work. He realized that what really brought him joy wasn’t working for a big company—it was serving others well. And that epiphany? It sparked the creation of his own branding company, BTYcreative.

Fast forward, and Ed and Darryl now share their combined knowledge with you, to help businesses create experiences that continually win others over—not just with marketing, but with a commitment to serve.

Why Podcasting? Connecting with Busy Entrepreneurs

Let’s be real: business owners are BUSY. Between meetings, deadlines, and endless tasks, finding time to sit down and listen to hours of advice can feel impossible.

That’s where the Wonder of WOOO podcast comes in! With bite-sized, 20-minute episodes, Ed and Darryl give you the tools, inspiration, and actionable advice you can apply immediately—without missing a beat in your busy schedule.

This podcast is more than just tips; it’s a community-building conversation. Ed and Darryl want to remind you that you are not alone. Whether you’re facing challenges or celebrating victories, this podcast helps you connect with other entrepreneurs who are all working to make their businesses bigger and better.

The Magic of WOOO in Business

Here’s the big revelation: WOOO works. When you put intentional service and human kindness at the heart of your business, something incredible happens. Your business starts to grow—not just in numbers but in relationships.

Ed and Darryl firmly believe that WOOO is a mindset, and this mindset leads to long-term success. It’s not just a quick win; it’s about creating a loyal following who trust you and keep coming back. They even go as far as to say that WOOO is the key to creating a culture of trust within your business, which ultimately drives both growth and innovation.

A Movement of Serving Others

Ed and Darryl are on a mission. They’re not just talking about WOOO—they’re building a movement. And guess what? You’re invited!

Through this podcast, they encourage you to share your own stories of how you’re winning others over. How are you intentionally creating connections in your business? Whether it’s through customer service, marketing, or internal culture, it all counts. When you share your story, you’re helping to build a community of like-minded entrepreneurs who are all committed to making a difference.

WOOO is about more than success—it’s about impact. It’s about creating a ripple effect that spreads beyond your business and touches the lives of those around you. Everyone can win when we all commit to serving others well.

Key Takeaways for Entrepreneurs

Here are the top insights that Ed and Darryl want you to walk away with:

• Serve others intentionally: When you serve your customers, your team, and your community, you build long-lasting relationships that fuel success.
• Build a culture of trust: Show up consistently. Do what you say you will. That’s how you create a culture where others feel valued.
  WOOO is a process: It’s not a one-time thing. It’s an ongoing effort to win people over again and again.
• Impact leads to profit: When you prioritize relationships and service, the rewards—both financial and personal—are incredibly powerful.
• Create a ripple effect: The more you win others over, the more you inspire others to do the same. This creates a community of service-minded businesses.

Conclusion: Everyone Wants WOOO

In today’s business world, it’s easy to get lost in the grind and forget what really matters: relationships. The Wonder of WOOO podcast is here to remind you that the real magic happens when you win others over—not just once, but again and again.

Ed and Darryl’s mission is simple: they want to inspire you to adopt the WOOO mindset, so you can build a business that’s not just profitable, but also impactful. Whether you’re a seasoned entrepreneur or just getting started, this podcast is your resource for inspiration, actionable insights, and a reminder that everyone wants WOOO—because when you win others over, everyone wins.

So what are you waiting for? Join the movement. Subscribe to The Wonder of WOOO and start winning others over today!